When IMA's founders got together, we identified key long range goals we shared for the technologies powered by people in virtual worlds communities. We listened to others and discussed how researchers are seeing increasingly beneficial results when using virtual worlds to improve the quality of life and the impact of positive technology efforts in addition to an active social component in virtual worlds. 


Gathering with others, we took a look back at where we've been as a community then we looked forward into a brighter future for everyone. We at IMA see all of us building the future together using virtual worlds, virtual reality, and synthetic environment technologies. The concept of an alliance and its logo naturally evolved because maximizing societal benefit together became our theme. 

The color blue is the color of trust and responsibility - this color in our logo represents an infinite loop of core services in our Research Branch. Red is the color of energy, passion and action - this color in our logo represents the people who make up Team IMA and our Working Group Branch. Green is the color of balance, harmony and growth - this color in our logo represents the founders working together to build the foundation from the ground up and the middle out along with our Development Branch core services. Combined, these colors in our logo represent empowerment of Team IMA - an alliance for a better future through science, technology, and innovation. We believe we are only limited by our IMAginations in the Infinite Metaverse.